“Ivan Illich, the Austrian philosopher was once asked, ‘What’s the most powerful way to change society?’ He said, ‘Not revolution. Not reformation. Rather, tell the world a story so persuasive that it sweeps away the old myths, and becomes the preferred story.’”
Storytelling is at the heart of all I do here at Josiah White’s Quakerdale Foundation. Storytelling was also at the heart of Jesus’ earthly ministry. There are two essential tools I use to create my stories:
- Feature, Benefit, and Result, and
- Storytelling For Trust, Truth, and Profit
I use Feature, Benefit, Result to help me identify the heart of the story I want to tell. I use Storytelling For Trust, Truth, and Profit to help me craft that story. If you would like to learn how to share your message in a way that “sweeps away the old myths” and replaces them with a preferred future, learn …
How to Become a Great Storyteller
CLICK HERE to sign up for a free training on “Feature, Benefit, Result”
CLICK HERE to register for KEVIN BRINKMANN’s Storytelling training and save 70% (That’s a discount of $62. Offer ends on September 17, 2018. Use discount code “70percentoff”), or watch the trailer first.