When Marketing Becomes Ministry | Growing God’s Kingdom Through Communication

When Marketing Becomes Ministry | Growing God’s Kingdom Through Communication

Can marketing help lead someone to Christ?

For Lisa Fitzgerald, founder of Parable Communications, success is not measured by clicks, followers, or impressions alone. It is measured by transformed lives, strengthened ministries, and the growth of God’s Kingdom.

In this special Get to Know You episode of Partners in Ministry, Lisa shares how strategic communication can help Christian organizations reach more people and fulfill their God-given missions.

Christian ministries are doing life-changing work, but many lack the time, staff, or experience needed to effectively communicate their message.

Lisa Fitzgerald founded Parable Communications to help solve that problem.

In this episode of Partners in Ministry, host Dan Smith sits down with Lisa to discuss how Parable Communications provides Christian ministries with marketing strategy, leadership, social media management, and practical support from planning through execution.

Lisa shares why her greatest joy comes from seeing the ministries she serves achieve their goals, transform lives, and help people discover a genuine relationship with Jesus Christ.

You will also hear:

How marketing can become a meaningful form of ministry

Why successful communication is important for Kingdom growth

The story of a young man who surrendered his life to Christ at a summer camp

How Lisa came to faith at 29 years old

The pastor who demonstrated what authentic Christianity looks like

Why small ministries need strategic planning and marketing support

How Parable Communications and the Quakerdale Foundation can help ministries become more effective

Lisa also shares a few personal joys, including her grandchildren and her ongoing quest to find the best pizza in Iowa.

Please pray for Lisa, the Parable Communications team, and the Christian ministries they serve. Pray that these organizations will reach more people, accomplish their missions, and continue expanding God’s Kingdom.

Contact information for Lisa and Parable Communications is available in the video and accompanying show notes.

Subscribe to Partners in Ministry for more conversations with Christian leaders, nonprofit organizations, and ministries serving their communities with faith, compassion, and purpose.

Until next time, let’s get out there and serve as Christ serves.

Recorded on July 15, 2026. Originally published on Tuesday, August 4, 2026.

Parable Communication

— Learn More at: https://parablecomm.com/

— Contact Lisa:

— — by Email: lisa@parablecomm.com

— — by Phone: (515) 210-6941

— Social Media:

— — LinkedIn: https://www.linkedin.com/in/ldfitzgerald/

— Resources:

— — Free Storytelling Guide for Christian Nonprofits
https://parablecomm.com/

— — Social Media Health Check Quiz